We are drawn to what moves you. The heartbeat of a city. A magnet for momentum. A pulse for pace. We create places made for moments and fill each nook with thoughtful details.
We don't just practice hospitality. We live it, because every person matters. Every moment matters. It’s that personal. It’s that simple.
Let's inspire hospitality….
We'll start with tradition and end with innovation.
Purpose-driven, with a heart for service….
We'll stay invested in people first. Fueled by a passion for places, we'll keep influencing trends as a thought leader in the field.
And then we'll grow….
With a spark of imagination and an obsession for quality, we'll grow to be the signature name in the industry. Connection by connection, moment by moment, we will be the people who inspire hospitality.
Carolina star Hotels brings a proprietary approach to hotel management by instilling a culture of excellence in all phases of hotel management and operations.
Sales and Marketing excellence with a focus on market share growth is the key to Carolina Star Hotels successful track record. Our hotels achieve strong RevPAR market share growth by using a measured approach to drive revenues in specific market segments that fuel RevPAR at each hotel. We focus on being the market leader by ensuring we are our ‘local market experts’ – owning the business in our own backyards. By doing so, we ensure Carolina Star Hotels remain in the forefront of their competitive sets while continually growing market share via all booking channels.
Carolina Star Hotels belief that all team members contribute to hotel revenue maximization is evident in the very success of each one of the hotels. Through strategic partnership with brands, hotel leadership and corporate support, we maximize revenues across all channels and have the right strategies in place to obtain market share growth and drive top-line revenues through the ideal mix of business at each hotel. Our revenue management process is proactive and innovative as we push the envelope to drive ADR and occupancy through effective forecasting, comprehensive segmentation analysis, demand generation and proprietary market resources. This allows each hotel to maximize all revenue segments while ensuring the hotel has the ‘essential’ and most profitable mix of business at all times.
Carolina Star Hotels believes in putting people first. We hire and develop the most talented team members at each hotel and therefore have embraced a training and growth platform that rivals many of the top ownership/management firms in the industry. Coupled with brand training and additional personal and professional growth opportunities, our team members demonstrate excellence and longevity as measured by our hotel’s low turnover ratios and team member satisfaction and loyalty. We celebrate successes and are a community and environmentally responsible company, as evident in our charitable contributions of time and dollars in the communities in which we live and work.
Proactively morph optimal infomediaries rather than accurate expertise. Intrinsicly progressive resources rather than resource-leveling
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